Gain the practical skills and advanced knowledge to launch your career in marketing.
Duration
Full-time: 15 months
Next start date
2025 Quarter Two – 31 March
2025 Quarter Four – 15 September
Points
180 points over 15 months
Fees
| Programme | Points | International | Student Services Fee ($8.88 per point) |
| Master of International Business (MIntBus) | 180 | $73,010.40 (Q2 2025)* | $1,065.60 |
*Please note:
- These fees are indicative estimates only based on 2024 fees.
- Fees are inclusive of 15% GST, but do not include the Student Services Fee, course books, travel and health insurance, or living costs.
- For programmes that are studied across more than one academic year, it is likely the fees will increase each year.
- Course fees will be confirmed upon enrolment.
Entry requirements
All our Business Masters degrees are pre-experience coursework programmes. This means that applicants require little or no work experience to gain entrance into these programmes.
To gain entry you will need to have completed a bachelors degree from a recognised university with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology or science.
In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects. For a list of indicative equivalent entry scores by country, please see the Entry scores table below.
English requirements
Our Business Masters programmes are taught entirely in English. You must therefore be able to understand, speak and write English fluently. To be eligible for entrance, international students must achieve:
- Academic IELTS 6.5, with no band less than 6.0, or;
- TOEFL (paper-based) 575 (TWE 4.5), or;
- TOEFL (internet-based) 90 (written 21), or;
- Foundation Certificate in English for Academic Purposes (FCertEAP) B-, or;
- English Pathway for Postgraduate Studies (EPPS) B-;
- PTE Academic 58, with no PTE communicative skills score below 50.
If your English does not meet the required standard, our English Language Academy offers the following courses:
- For students who need to increase their English IELTS score by 0.5: English Pathway for Postgraduate Studies (EPPS)
- For students who need to increase their English IELTS score by 1.0: Foundation Certificate in English for Academic Purposes (FCertEAP)
Entry scores
The table below lists indicative equivalent entry scores by country.
| Country | Entry score |
|---|---|
| Australia | Credit average |
| Brazil | 7.0/10 |
| Canada | 3.3/4.3 |
| Chile | 5.0/7 |
| China (211/985) | 75% |
| China (non-211/985) | 80-85% |
| Colombia | 3.5/5 |
| Denmark | 8.0/13 |
| France | 12.0/20.0 |
| Germany | 2.8/5 |
| Hong Kong | 3.0/4 |
| India | First Class |
| Indonesia | 3.0/4 |
| Iran | 14/20 |
| Israel | 65/100 |
| Italy | 80/110 |
| Country | Entry score |
|---|---|
| Japan | 70/100 |
| Korea | 3.0/4.5 |
| Kuwait | 3.0/4 |
| Malaysia | 3.0/4 |
| Netherlands | 7.0/10 |
| New Zealand | B average |
| Philippines | 85/100 |
| Saudi Arabia | 3.5/5 |
| Singapore | 3.5/5 |
| South Africa | 65-70/100 |
| Sri Lanka | 60-65/100 |
| Taiwan | 75/100 |
| Thailand | 3.0/4 |
| UK (Honours) | 2.1 |
| USA | 3.0/4 |
| Vietnam | 7.0/10 |
Note: These scores are indicative only and subject to review.
*Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis.
Entry scores
Please see the table below for information about indicative equivalent entry scores by country.
| Country | Entry score |
|---|---|
| Australia | Credit average |
| Brazil | 7.0/10 |
| Canada | 3.3/4.3 |
| Chile | 5.0/7 |
| China (211/985) | 75% |
| China (non-211/985) | 80-85% |
| Colombia | 3.5/5 |
| Denmark | 8.0/13 |
| France | 12.0/20.0 |
| Germany | 2.8/5 |
| Hong Kong | 3.0/4 |
| India | First Class |
| Indonesia | 3.0/4 |
| Iran | 14/20 |
| Israel | 65/100 |
| Italy | 80/110 |
| Japan | 70/100 |
| Korea | 3.0/4.5 |
| Kuwait | 3.0/4 |
| Malaysia | 3.0/4 |
| Netherlands | 7.0/10 |
| New Zealand | B average |
| Philippines | 85/100 |
| Saudi Arabia | 3.5/5 |
| Singapore | 3.5/5 |
| South Africa | 65-70/100 |
| Sri Lanka | 60-65/100 |
| Taiwan | 75/100 |
| Thailand | 3.0/4 |
| UK (Honours) | 2.1 |
| USA | 3.0/4 |
| Vietnam | 7.0/10 |
Note: These scores are indicative only and subject to review.
*Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis.
Scholarships
Business Masters scholarships are open to admitted students for our Master of Applied Finance, Master of Business Analytics, Master of International Business, Master of Management, Master of Marketing and Master of Professional Accounting programmes. Recipients are selected based on academic merit and a written statement covering career goals and motivation.
University of Auckland Business Masters Scholarships (International)
Supporting international students to gain the skills and knowledge required to launch a business career by completing a Master of Applied Finance, Master of Business Analytics, Master of Management, or Master of Professional Accounting degree at the University of Auckland Business School. A key objective is to enhance the diversity of the class profile.
- Tenure: Duration of programme
- Amount: Up to $24,000 each
- Open to nationality: All nationalities
- Closing dates: International Students - 20 January 2025 (April intake) and 29 May 2025 (September intake)
- Further details: Visit this link for more information including how to apply
Key dates
The University of Auckland Graduate School of Management operates on a rolling admissions basis. This means that you can apply for entry into your chosen programme up to 12 months before the programme start date.
Late applications may be considered, subject to the availability of places.
Intake dates:
March 2025
- International students must apply by 1 February 2025
September 2025
- International students must apply by 1 July 2025
Programme structure
The MMktg is a 15-month, 180-point programme studied over five quarters. You will study core business and specialist marketing courses focusing on marketing management, understanding consumers, branding, and digital marketing strategy, and complete an industry-focused project to help you put those skills into practice.
You will also complete a professional development module. This will help you learn the professional skills you need to succeed in the business environment.
Below is a sample structure for standard completion of the MMktg in 15 months starting in Quarter Two, 2025.
Core
- Managing People and Organisations
- Financial Reporting and Control
Core
- Economics and Business Analytics
- Business Technology
Core/Specialisation
- Specialisation Course 1
- Specialisation Course 2
- Operations and Supply Chain Management
Specialisation
- Specialisation Course 1
- Specialisation Course 2
- Professional Development
Capstone
- Specialisation capstone – 30pt
Courses
Courses are structured in two parts for this programme. Part I covers core business topics, and Part II covers specialist marketing courses as well as an industry-focused capstone project.
Core options
| BUSMGT 711 | Managing People and Organisations | 15 | Focuses on the foundations of organisational behaviour and managing within the workplace. Examines the challenges that managers and leaders face in managing people and organisations. |
| BUSMGT 713 | Financial Reporting and Control | 15 | Focuses on essential accounting knowledge for effective resource allocation and for quantifying, assessing, and communicating information about the health of the enterprise. |
| BUSMGT 709 | Economics and Business Analytics | 15 | Explores data-driven decision-making in a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment, utilise tools for structured thinking, understand market dynamics, and assess consumer, firm, and institutional impacts on the macroeconomy. Develops a managerial perspective on micro- and macro-economic aspects in order to navigate complexities and drive strategic success. |
| BUSMGT 719 | Business Technology | 15 | Explores emerging technologies and how they impact on business strategies. Examines data-driven decision-making and develops an understanding of innovation culture and capabilities and how these can be harnessed to improve business outcomes. |
| BUSMGT 726 | Operations and Supply Chain Management | 15 | Focuses on key decision areas in operations and supply chain management. Modelling and analytical skills will be developed and supporting techniques/tools will be introduced using spreadsheets. Common qualitative and quantitative aspects of supply chain management will be discussed. |
Specialisation
| Course code | Course title | Points | Description |
|---|---|---|---|
| BUSMGT 751 | Marketing Management | 15 | Focuses on the core concepts and principles of marketing theory and practice using examples from New Zealand and overseas. |
| BUSMGT 756 | Branding Strategy | 15 | Develops the essential frameworks and tools for operating in specialised marketing agencies such as advertising, branding, media, PR or similar. Examines the work of marketing agencies, and equips students with a mobile repertoire of practical skills required by marketing agencies. |
| BUSMGT 707 | Professional Development | 15 | Develops key interpersonal strategies and communication skills to become an agile, reflective professional and to manage the professional self effectively and cooperatively in a range of business environments. Enhances the emerging manager’s ability to lead and influence others in both cross-cultural contexts and uncertainty. |
| BUSMGT 752 | Understanding Consumers | 15 | Focuses on the analysis of markets and buyers. It will involve the basic principles and application of market research. The course will also cover buyer behaviour concepts. |
| BUSMGT 755 | Strategic Digital Marketing | 15 | Examines current and emerging research in marketing communications and evaluates contemporary practice. Focuses on the effective integration of digital strategies in marketing planning, implementation and practice. |
| BUSMGT 757 | Marketing Strategy Capstone | 30 | Analyse business cases, refine critical thinking and decision-making and foster a strategic mindset. Apply comprehensive strategic solutions to a ‘real-world’ business project, requiring creative and innovative recommendations typical for a capstone experience. |
Career prospects
The Master of Marketing is designed to give you the practical skills and advanced knowledge to launch your career in the marketing and communications industry. Graduates go on to find employment in a range of roles, including:
- Brand manager
- Communications adviser
- Corporate consultant
- Marketing coordinator or advisor
- Market analyst
- Public relations officer
Contact Us
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